The sheer number of sites that may contain information about your business is overwhelming: social media sites, review sites, networking sites, job posting sites, and even gossip sites that exist solely to spread rumors and slander. Tracking and monitoring these sites for damaging or false information is a full-time job, and knowing what to do in order to remove or suppress negative content is another thing altogether.
Outside of this entirely reactive approach to monitoring your brand online, you should also be proactively creating and posting positive content. This includes soliciting reviews from satisfied customers, sharing articles that highlight your company’s strengths or generosity, and interacting with posts about your business. Your website should also be reexamined and updated periodically, as well as posting regularly on several social media sites. There should be a mix of media used, including text, links, photos, long-form videos, and short-form videos. Ideally, you’ll maintain a blog and maybe an email newsletter to encourage traffic to your website and interaction with your content.
Most business owners and managers don’t have the time or the wherewithal to effectively manage their online reputation. But with so much riding on it, it can’t be ignored. That’s why many businesses hire Online Reputation Management (ORM) companies like Reputation Rhino.
What is Online Reputation Management?
Once you commit to managing your online reputation, you’ll realize that it’s a multi-faceted approach with many moving parts. There’s the removal of negative or false information whenever possible, and the suppression of similar content when removal isn’t an option. Did you know that new, positive material can push damaging and slanderous content down and off of the top search engine results pages?
Then there’s search engine optimization (SEO), which improves traffic to your website, and digital PR, which increases awareness of your brand online. Both of these can have a tremendous impact on customer and overall business growth.
There are also a lot of nuances when it comes to ORM. Yes, you can pay for likes and positive reviews, but organic connections will always come across as more sincere and create more trust amongst potential customers and existing customers. By developing custom content and strategically distributing it onto high-traffic sites, you can use organic backlinks to increase traffic to, and awareness of, your brand. This also allows you full control over what type of messaging is being used surrounding your brand, so you can highlight what you do best and what makes you stand out from the crowd.
ORM is more than downplaying a scandal or adding a few positive reviews of your products; it’s an opportunity to put your best foot forward online, and take control of the first impressions that are being made about your business. With these impressions increasingly occurring online, ORM is an investment you can’t afford not to make.
As the true value of ORM is understood more fully, the marketplace for ORM firms has grown. Depending on your needs, it can be overwhelming to select a partner in preserving and maintaining your online reputation. Many clients choose Reputation Rhino because of their visibility, their proven track record of success, and their highly experienced team. This team is led by CEO Dave Fulk.
Who Is Dave Fulk?
Dave brings decades of Operational Management, Sales, and Marketing experience to his role at Reputation Rhino.
Dave understands that he is only one person, and even with a clear vision of what Reputation Rhino must accomplish for each client, he knows that the team around him is what sets his company apart from others. He has assembled his own personal “dream team” of experts in fields such as marketing, law, strategic advisory, digital marketing, product development, search engine optimization, online reputation management, technology, content marketing, and content management.
By working closely with his team to identify exactly what each client’s needs are, and removing any obstacles to achieving success on their behalf, Dave has grown Reputation Rhino into an internationally recognized brand. His recent partnership with marketing expert Kevin Harrington has only increased brand awareness for Reputation Rhino.
How Dave Fulk and Kevin Harrington Can Help Your Business Grow
Together, Dave and Kevin are proving that the sky’s the limit for Reputation Rhino. With Dave Fulk handling the day-to-day operations and staying true to Reputation Rhino’s business goals, and Kevin Harrington bringing more than four decades of experience in brand-building to the table, the company is poised for exponential growth.
A few years ago, Kevin found himself on the front page of TMZ, in the middle of a lawsuit. His hard-won reputation was instantly damaged on an international stage, and he himself turned to an online reputation management company to help with damage control. With professionals in charge, he was able to move forward from what could have been a career-destroying setback and continues to enjoy a fully repaired reputation today.
It was after his own experience that Kevin began to understand just how important online reputation management is, and became a partner with Reputation Rhino. Throughout his long career, he has guided companies to a combined total of more than $5 billion in sales and helped to launch more than 500 products. As a Partner with Reputation Rhino, he is bringing attention to a service that is more essential than ever before in the business world.
It’s true that Reputation Rhino can help companies overcome negative press, but it’s also true that they should be your first call when you want to grow your business. Search Engine Optimization, digital marketing, and content creation and management are all proactive approaches to reputation management that can result in increased website traffic, increased sales, and greater brand awareness. The team at Reputation Rhino is just as well-versed in business growth, as they are in reputation repair and maintenance.
With Dave and Kevin on your team, you’re getting the best of all worlds: a hands-on, day-to-day operations man who can pinpoint the needs of your individual business and provide the team to achieve your goals; and a big-picture marketing expert who can anticipate what’s happening next in the marketplace. When in need, businesses call Reputation Rhino because they know that they’re in the best hands in the industry.
If you think that you might benefit from reputation repair or would just like to explore your options for organic business growth, Reputation Rhino should be your first call. You’ll be expertly guided through all of the options available to you, and presented with findings about your online reputation that may surprise you. The time to take control of your online reputation is now!
